Currage Insights are written for operators: CEOs, founders, product leaders, and architects who need clarity without noise. This essay is designed to be practical—specific enough to act on, broad enough to guide strategy.
Why traditional SaaS is under pressure
SaaS delivered predictable revenue by charging per seat. But modern workflows are moving to automation, where value is produced by agents and pipelines—not people clicking buttons.
As automation rises, seat-based pricing becomes misaligned with value.
- Customers want outcome pricing, not seat expansion.
- Switching costs are falling via APIs and integrations.
- AI-native entrants rewrite cost structures.
What replaces it
The post‑SaaS economy favors platforms that bundle: product + intelligence + execution. The product becomes a capability, not a dashboard.
Pricing follows value created: throughput, quality, speed, risk reduction.
- Design pricing around measurable business outcomes.
- Create modular capability blocks (compose, don’t monolith).
- Invest in data advantage: instrumentation is product.
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